Post-production decisions that elevate brand perception
Footage shot on a RED camera looks identical to iPhone footage if the post pipeline is weak. Post-production is where brand perception is built.
/ Table of contents:
Colour as Brand Language
Every brand has a look. The grade should reinforce it — warm and analogue for heritage brands, cool and clean for tech. This should be documented in a LUT library.
Sound Design is Not Optional
85% of social video is watched with sound off. But the 15% who have sound on remember it 70% better. Design for both.
Motion Graphics and Typography
Animated brand typefaces and kinetic text create recall. They turn a good video into a recognisable brand asset.
The grade tells the audience how to feel before a single word is spoken.
/ Brandepth Studio
